Get Green with Sustainability

Lately, there’s been quite a lot of debate about Millennials (ages 18-34) as that enormous swath of consumers makes its way across the economic landscape. But perhaps marketers looking ahead should focus more on Gen Y’s younger counterparts, Generation Z, those currently age 17 and under. Gen Z is smaller in numbers, but there is evidence […]

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Re-energize Your Campus Product Sampling Campaigns

Product distribution, or sampling, is a tried-and-true campus marketing tactic that still has klout with brands who run marketing campaigns on college campuses. Product sampling can be a very successful tactic, but you need to approach it strategically. Here are a few helpful tips approach to run a successful product sampling campaign on campus. HIT […]

Be the Brand Students Want

We live in a world where just about everything is available for purchase at our fingertips. Because of this, brands need to fight harder to gain ‘top of mind’ awareness among consumers. Students consumers can be even more difficult to snag, given their busy schedules and new life stresses. However, despite the all the brand competition, […]

Rethink the College Campus: Marketing to the American College Student

Being an international brand can be challenging when approaching different demographics in different countries. And when it comes to targeting college students, this varies even more so. College students in America may have different wants and needs than students in other countries. However, one thing that seems to stay consistent among college students is that […]

What They Really, Really Want: Helping Underclassmen Achieve Success

To high school seniors, the college experience can look pretty scary. They don’t know what it’s going to be like, who their friend groups will be, whether or not they’ll like their professors, and what career they should pick. For incoming college students, there are a few important elements they’re paying attention to (and here’s how […]

How to Motivate Millennial & Gen Z Students

It’s become a sad, overused cliche, and we’ve all heard the sentiment: “Millennials are lazy, narcissistic, and difficult to work with and  motivate.” Generation Z, much like the Millennials, aren’t always easy to figure out. And if you aren’t doing what you can to tap into and leverage their unique contributions, you may find it difficult to […]

Text, Snap, ‘Gram: How to Communicate with Gen Z

  Step aside Millennials – Gen Z is taking over! Born between 1995 and 2012, this group is 20 million strong and has new perspectives, opportunities, and challenges ahead of them. By understanding Gen Z’s needs, attributes and work style, brands like you can better recruit, retain and groom them to become future leaders of your […]